Why Blogs Are A No Brainer For Your New Website
Think that there’s no point in having a blog on your shiny new practitioner website? It’s time to turn that thought process around! In my not-so-humble opinion, the blog is far from dead.
They are an obvious addition to any practitioner’s content strategy for 5 key reasons. So let’s chat about why blogs are a no-brainer for a fresh praccie website.
Why Blogs Are A No Brainer For Your New Website
Build that SEO, baby!
So in case you’re unfamiliar with the term, SEO stands for Search Engine Optimisation. Or as I like to put it, how much Google and other search engines dig your website!
There are a few different ways you can tackle your website SEO. Some are fairly fixed, such as the backend goodness your web designer set up for you. But the best dynamic and constantly evolving source of SEO for your site? You guessed it – your blog.
When you regularly add relevant content to your blog, search engines pick up on it. And the more you use relevant words and terms (e.g. where you’re located, conditions you work with, your modality…), the more you rank for those topics.
The result? People who are searching for you find you easier, AND new people are more likely to come across you – without you having to fork out funds on expensive ad campaigns.
An easy source of content you can repurpose
If you’ve ever read/listened to/watched any of my rants about lazy marketing, you’ll know I’m a fan of what I call juicy content.
Unlike a single social media post or story, a juicy piece of content is just that – it’s full of goodness. And it’s the perfect form of content for a busy prac to create because it can be repurposed.
Blogs are a great example of how juicy content can be reused in various ways. For example, a single blog can turn into:
A handful of social media posts on your platforms
A topic for a newsletter
Scripts for podcast episodes, lives or recorded videos
A basis for one or more Facebook group posts
A second blog post published on a platform such as LinkedIn (especially for my corporate pracs)
The outline for a webinar or masterclass
Even an addition to paid content such as an ebook, course or program
So as you can see, there is much more to a blog post than meets the eye.
Let people get to know you
As we know, a personal connection is critical in our profession. After all, people are coming to us with health concerns, and many of them have been let down by other avenues.
We want to build this connection everywhere someone can learn about you. And that includes, you guessed it, your website! A blog is a fantastic way to achieve this.
How do you do it? Easy – you create blogs that not only educate, but also showcase who you are as a practitioner and human being. That may include:
Personal stories and insights
Anecdotes about your own health journey
Quirks, likes and dislikes
Writing like you speak, so it feels as if you’re speaking to the reader
Let your audience catch a glimpse of the real you – that way, no one gets a rude shock when they start working with you.
Build your professional rep
Along with your personality, we also want to demonstrate your expertise in your field. You are the only practitioner with your life experience, your passion, your qualifications and your value. And your blog is an outlet to advertise what that includes.
Keep in mind, it’s not just clients who might find you online! It could include recruiters, journalists, companies looking to hire a consultant… the opportunities are endless. I’ve had work offered to me when someone read my blog, and I’ve had the same happen for previous clients as well.
Keep people on your website for longer
Finally, we need to look at the practical aspects of a blog. Compared to other pages on your website, there’s a good chance your blogs are longer (except if you have a novel-length sales page or two!) And that’s a good thing!
Why is longer a good thing? We know that the longer that someone is on your website, the more likely it is that they will take action. The action can include jumping on a mailing list, downloading a freebie, heading to the contact page or booking an appointment.
A properly structured blog will help this in a second way, too! If you link your blogs together when relevant, it increases the chance of someone clicking and reading a second, third, fourth blog. And so that boosts your chance of them taking action even further!
Ok so a blog is useful – but what if I don’t know where to start?
I hear you, friend! If you’re a fresh nutritionist, naturopath or dietitian, I have a starter pack you don’t want to miss out on. You can get 25 blog post templates to kickstart your blogging journey – find all of the details right here.
