People will talk about a lot of topics when it comes to running your own health biz and creating content. But blog overwhelm is one that I think is flying under the radar. So let’s dive into what it is, and how you can work around it.
What Is Blog Overwhelm?
Blog overwhelm is that feeling where writing your own blog content seems worse than the Black Plague. You might get shaky and anxious just thinking about it. Or maybe the new year looming in front of you seems like endless work.
Whatever the feeling, the core is this: even the thought of getting started on your content seems impossible. You will never have the time, energy, talent and/or creativity to get it done.
So you procrastinate. Procrasti-Facebook. Procrasti-nap. Even procrasti-clean the entire house. And as a result, the value that you offer clients is on the downslide.
Why Does Blog Overwhelm Happen?
I can hear you nodding your head. This is you! But why does this happen?
There are a few potential factors at play here:
- You don’t know what to write about
- You don’t think you’re creative enough to write
- There doesn’t seem to be the time to write
- You drag out the process of writing, because you don’t enjoy it or you overthink it
- You have trouble writing down things – even though you can talk about them out loud
- It’s time to do a new batch of content, and there’s so much to do (much like right now, with 2018 looming)
- You don’t know who you’re writing for
You might be one of these, or you might be many of them. The good news is, this doesn’t have to stay that way.
How To Defeat Blog Overwhelm
If it’s getting you down, don’t worry! Here are some of my best tips to ditch overwhelm and get back on track:
- Write a list of topics that you’re passionate about in your biz
- Write down all of the questions that clients ask you all the time
- Keep a note in your phone with topics that come to you while you’re out and about
- Get clear on your target audience, then create topics that target their needs
- Video yourself talking about one of your topics, then transcribe it
- Limit your blog length to 500-600 words. It’s a lot easier to write that much than 1000+ words!
- Set yourself a timer to complete an article in. A 500 word article should not take longer than 60 minutes!
- Take a technology break – go for a walk, or meditate (this always gets my inspiration flowing)
- Do just 5 minutes of writing. If you’re not feeling it after that, take a break. But generally, the hardest step is just getting started!
- Outsource it. If it’s not your zone of genius, pass the responsibility on to someone else
Blog overwhelm still getting you down?
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