How To Market Using Facebook Groups - A Practitioner's Guide

Have you tried to market using Facebook groups, only to hear crickets in response? If you're not a confident marketer, Facebook groups can feel intimidating. But there are some ways to use them to your advantage without feeling spammy or pushy.

I actually market using Facebook groups every single day - and it's paid off. Around 80% of my client base has either found me through a Facebook group or has been recommended my services by someone in said groups.

Here are my top tips to nail Facebook groups as a marketing avenue.

How To Market Using Facebook Groups - From Someone Who Does It Daily

Looking for a free way to market your business? Love using social media? Facebook groups are worth giving a go - as long as you follow these tips and tricks.

Find the right groups

If you want to market using Facebook groups, you probably want to use groups that have your ideal clients in the first place!

Most pracs start using Buy Swap Sell groups and then wonder why they get clients who want to haggle or expect a quick fix. But that is the type of person who hangs out in there!

Instead, find where your ideal client is hanging out.

If you work with women, a good place to start is the female-oriented business and entrepreneur groups. Many women work in small business to manage their own health, stress levels and energy, so there's a good chance you'll find some ideal clients in there!

Turn up regularly

Facebook groups do get better reach than pages, but it's still an algorithm game. The likelihood of people seeing one post a week is much less than people seeing at least one of 5-7 posts in a week.

Turning up regularly also gives you a chance to build the know-like-trust factor - which leads into our next point.

Offer tips whenever possible

Part of marketing is showcasing your expertise in your area of choice. When people see that you know your stuff, they'll be more likely to trust you as the health expert.

Most groups will have a tip-themed day. But you can also leave small tips on other people's questions as well.

For example, if someone posted that they were tired all the time and looking for energy-boosting tips, you could post something like:

Hi <name>!

There are many factors that can contribute to low energy - some are easy to address, and some might require a practitioner to get to the root of. In the meantime, think about:

Drinking at least 8 glasses of water every day

Have a serve of protein with every meal

Keeping your caffeine consumption to the morning

Reducing your screen time for at least 30 minutes before bed

If you'd like to discuss it further, feel free to reach out via PM.

As you can see, generic tips might seem simple to us. But you'd be surprised how many people could benefit from implementing those tips!

Comment on other people's posts as well as your own

Facebook groups aren't just for getting clients in the door. They are also for networking and building relationships that might pay off down the track.

Whenever you post your own post for the day, go and comment on at least 3 other posts. This also works the algorithm in your favour, as Facebook sees that you are connecting with those other people.

Be real and personable

You might feel pressure to be the professional. But professional doesn't mean being formal or uptight. You can still post a silly selfie every now and then - after all, we're all human!

Some of my best-received posts in groups have been the raw and vulnerable ones. And you know what? It hasn't stopped clients from flooding in. In fact, it encourages them because they feel connected to me through my shared experience. 

How NOT To Market Using Facebook Groups

Don't post before you read the rules

This is always the first thing to consider when you join a group! If you post your promo on the wrong day or don't use the hashtags, you're likely to have your post deleted. In some groups, you might even get banned straight up.

So read the rules, and message the admin if you're unclear on any of them.

Don't drop and run

There's always that one person who shows up on promo day, promotes the hell out of themselves, then vanishes for another week.

Don't be that guy.

I know you're probably a bit shy. But you miss out on being able to showcase your value, and you come across as spammy.

Don't promote yourself on someone else's business post

This is just good manners. If someone is giving a tip, don't correct them on the post itself. If someone is promoting a similar service, don't butt in and say you have a better deal or a higher qualification.

Don't give up if you don't get results straight away

It can take time to build that know-like-trust factor, even in a Facebook group. It can take even longer to build your reputation, especially if there are others with a similar niche.

In fact, it took me 6 months of showing up daily in one of my favourite groups to become known as *the health writer* of the group! But that effort has continued to pay off, with my services regularly booking out and members tagging me in posts where I might have help to offer. 

Want to market using Facebook groups as part of a bigger marketing strategy?

If you're not sure how to get started, I'm here to help. Book a 1:1 marketing support session here.