Who Is Your Ideal Client? How Client Clarity Leads To Success

Who is your ideal client? How much do you know about them?

This is something that many health practitioners struggle to get clear on. Sometimes, you have no idea who you want to work with. Other times, you might not know how to reach them.

By understanding who your dream clients are, you can connect with them and make offers that are irresistible to them! The good news is that there are some simple questions that can help you get clear on your ideal client.

What You Need To Know About Your Ideal Client

You need to know some basic info or common factors about them

This will differ depending on who you want to work with. But it can help to have at least a few factors that your clients are likely to have in common. Some examples include:

• An age group - children, adults, older adults, younger adults

• A stage of life - motherhood, pregnancy, menopause

• A lifestyle choice or factor - corporate worker, self-employed, athlete

• Particular goals they have - whether it's achieving a certain physique, improving their quality of life or being productive at work

Remember, it's ok if not everyone falls into a category. It's more about narrowing it down - if 90% of your ideal people are mums, you can market to mums to increase your chance of reaching the right people!

You need to know what they struggle with

Why are they seeking help in the first place? What about their health is worrying them or keeping them up at night?

This might not be the same as the problem that you know they have. It's more about the reason that they want to fix right now.

You might work with IBS, but your clients may or may not be diagnosed yet. In this case, they might want to fix their bloating.

Someone with PCOS might be more concerned with losing weight rather than optimising their hormone balance.

You need to know what people see their main problems are because you can design your content and offers to help them. It also allows you to educate your followers about the link between their concerning symptoms and the help you can offer.

You need to know where they are hanging out

There's not much point in putting content and offers where there are few or none of your potential clients. You need to know where they spend time - both in person and online. This allows you to focus on the best bang for your time-buck when it comes to marketing.

It's also a good idea to figure out when they are spending time there, particularly for online.

Are they opening their emails at 8am each morning?

Are they scrolling through Facebook once the kids are in bed?

Is there a time that they're more likely to be on social media?

If you don't know when and where your ideal clients are spending time, you might need to conduct some market research and ask them.

You need to be clear on why you are the person to help them

It's great for you to know who your ideal client is and what they need help with. But it is also critical for you to be clear on why you are the right person to help those dream clients!

If you can demonstrate why you are the right practitioner to them, it's easy for them to book in with you.

Being the right practitioner doesn't mean you have to be the best in your field. It simply means you need to show them what makes you unique.

This might be:

• Your own journey with a similar health concern

• How long you have been working with others who have the same concerns

• Further studies and courses you have done in your area of expertise

• Your approach as a practitioner - whether it's your passion for evidence-based practice, your ability to come up with simple and tasty recipes, or your way of explaining complex concepts

Feeling stuck? Have a think about the professionals you have worked with as a client. What were the little things that made them a great fit for you?

Remember: your ideal client is a marketing tool, not a law

Sometimes, practitioners worry about limiting themselves by getting specific about an ideal client. You might feel scared that you're going to 'miss out' on potential clients by narrowing down your focus.

But let me reassure you: this is a marketing tool, not something that is set in stone. You can absolutely accept bookings from clients who don't fall into your dream client description!

But choosing a niche to focus on allows you to:

• Connect with people on a deeper level

• Showcase yourself as an expert in an area that you love working in

• Refer on the cases that don't light you up (and allow someone else to be in their zone of genius instead!)

When in doubt, just ask yourself: if I could work with one type of client for the next year, who would that be? What content and offers can I create to appeal to them?

If you can answer those two questions, you're well on your way to building a business full of your dream clients.

Do you need some help figuring out your ideal client?

I'm here to help you gain that clarity! Book a 1:1 session here, and we can hash out your dream client and how you can connect with them.