It would amazing if you could outsource your writing for your health business. But maybe you’re not at that stage. Maybe you’re just starting, or maybe you’re not sure if it’s worthwhile. In this case, you don’t have to give up altogether. Instead, there are a few ways that you can improve your blog without outsourcing it outright.
Not Ready To Outsource? Try:
Investing in proofreading/editing
You might know that your articles aren’t up to scratch. Or maybe you don’t know the first thing about SEO and other web lingo. You’re not ready to outsource completely. But that’s ok – proofreading and editing might be an affordable option.
The benefits of this option include:
- Getting your work optimised for the internet
- Using your own words and information as a base for the article – no lost personality
- No more spelling mistakes making you seem like a rookie
Perfect for: beginners and people who struggle to word their blogs
Having a 1 on 1 planning session
Half of the struggle of writing a blog is figuring out what to talk about. Is planning your content the problem? There’s another option for you.
You can work with a wellness writer (like lil ol’ me!) to plan out your content calendar. This isn’t just about listing topics, there’s so much more to this! You can:
- Curate content to suit your ideal clients
- Include easy topics to target in social media sharing and Facebook posts
- Create linked articles that build your SEO friendliness (so more people can see you on Google)
- Enjoy the relief of not having to think about a topic on the spot
Perfect for: Someone who doesn’t know what to write about, or how to link their content together
Inviting guest bloggers
Maybe you just don’t have time for your blog. Or maybe you’re not sure it’s a priority. Outsource options might seem like too much of an investment. But you do want to reach more people. That’s where guest bloggers are a good option.
Many practitioners are looking to get their name into other websites, so they boost their reputation. And you can take advantage of that.
In order to find a good guest blogger, you want to find someone who:
- Has a similar (but not identical) target audience
- Can already write well
- Has the time to offer an article to your business
- Has something to offer your current readers
Perfect for: Someone who wants to increase their reach with minimal work
Head to a health writing workshop
When you do a degree in health, you don’t learn how to write. You learn how to tick the boxes for reports, and more academic writing. But you do not learn how to write for your clients. How to translate medical and research gobbledygook into everyday English. If you write like a scientist, you’re not helping your clients.
That’s where a workshop can help you to write your own work in the future. We can cover topics such as:
- How to structure an article
- Finding images for your modality
- To reference or not to reference
- What SEO is, and how to write for it
- What readability is, and how to write for it
- Revising previous work, and discussing how to tweak it
- Looking at a current draft, and discussing how to optimise it
Perfect for: Someone who wants to learn how to write well for their biz
Following the rules for a good health blog
Your blog is not just for fun. It is an aspect of your marketing, and is essential for most businesses. So the last thing you want to do is sabotage your biz.
That’s why it’s important to write a good health blog. By following the rules of writing, you can craft an article that is easier for your reader to read and enjoy.
Perfect for: Someone who just wants a place to get started
Does proofreading, editing or 1:1 sessions sound like your best choice? I offer each of these services to health and wellness businesses – see more information here.
Interested in a health writing workshop? I’ll be heading to a capital city near you. Send me a message with your location, and I’ll let you know when!
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