It’s a new year, and many of us are looking for ways to make business easier. We’re looking for that elusive work-life balance, but we also want our businesses to BOOM! As a health practitioner, one of the most essential marketing tools for your business is your content. Creating health content can seem overwhelming, but there are ways to make it easy, or even fun!
5 Steps To Make Creating Health Content Simple
Step 1: Make a plan
One of the biggest mistakes I see health practitioners make when creating health content is that they have no direction. They don’t think about what their ideal client wants to learn, or maybe they don’t know. Or they just don’t like planning (which I don’t understand!) But the result is a lack of consistency in creating content AND a lack of consistency in their message. And that means that their content won’t bring in clients.
Start the year right and make a content plan, even if it’s only a few weeks in advance. Think about what your ideal client wants at each time of the year. Consider any promotions you have planned for particular times, and what sort of content might be relevant to that. Jot down a couple of dotpoints under each topic you come up with, so it’s easy to write when the time comes.
Making a plan for creating health content doesn’t have to be fancy. It can be as simple as a spreadsheet with the date and the topic, or a notepad. What’s stopping you from doing it right now? If you have time to read my article, you have time to make yourself a content plan!
Step 2: Batch your content
Inspiration doesn’t come along every week at the same time. If it does, please tell me your secrets! But for the majority of us, inspiration comes along in bursts, then vanishes for days, weeks or even months. Writer’s block can be a serious pain in the butt if you don’t make the most of those bursts!
The good news is, right after you’ve mapped out your content, you’re probably going to be inspired to share. So this is when you batch your content.
Batching takes a lot of pressure off you over the weeks. Instead of having to show up every Monday morning for 90 minutes to write about a topic, it’s already there, ready to go. This is one of the simplest tools for creating health content, but it pays off every time.
This is a great strategy to use when you know you have a busy time ahead of you. Personally, I try to batch my content as far as 12 weeks in advance. This article was the first of a batch that I wrote in December, because I knew January would be full of VIP clients and article subscribers wanting new content!
Step 3: Repurpose your work
When you create health content, you’ve put effort into that article or video. So don’t just let it fade away into the archives! Find ways to repurpose the same content so that you get more use out of it.
This could mean:
- Pulling out facts to share on Facebook
- Taking a story you told and adding it to an Instagram picture
- Rescheduling a popular article to share every month or two
- Using a blog as a script for a video
- Transcribing a video into blog form
- And the list goes on!
Step 4: Share it everywhere
It’s one thing to create content. It’s another to get people to read it. These days, there are so many articles and webpages that it’s unlikely thousands will come across every blog you write using Google. But the people who are most likely to read it are those that are in your extended network. That’s why you want to use social media and newsletters to your advantage.
Share your articles with subscribers every month (or more often, if you have time to schedule the newsletters!) Schedule them for sharing on your social media channels. If you’re in Facebook groups that have freebie or promo days, share your articles every week.
If you have practitioner friends who are in a different niche, you can even ask them to share the content. Or maybe you could rewrite it as a guest blog for them!
Step 5: Get some support
As a business owner, you kinda have to do it all. It can get difficult when you add creating health content on top of admin work, finances, legal obligations, other marketing avenues, AND actually being a practitioner! So if you’re feeling overwhelmed, it’s time to look at where you can get some support, or even outsource. This might involve getting the content created for you, or it could be as simple as hiring a VA to reschedule articles and social media posts for you.
If you’re wanting to create your own content, but could use someone to hold your hand and answer any questions, a 1:1 session might be helpful. But if you’re too busy in the clinic to worry about content creation, it might be time to look at options like VIP. With the new and improved VIP program, you can spend as little as 4hrs with me, and walk away with 12 articles crafted for your biz! To learn more about VIP, head here.