Ahhh, if I had a dollar for every time a practitioner told me that blogging was dead – I wouldn’t have to be a health writer. But what those practitioners don’t realise is that if your health blog is not bringing in clients, there is a reason. There are dozens of practitioners that share articles weekly and have a thriving business because of it! So it’s time to look a little deeper into the reasons why you’re not experiencing the same.
Your health blog is not bringing in clients because you’re not writing articles consistently
The number one problem I see with practitioners blogging is consistency. The nature of the biz is that one week you’re dead-quiet, and the next you’re booked solid. If you’re going to DIY your content, you need to show up consistently. This looks better to Google, to social media channels, and to your potential clients.
If your business is so busy that you can’t blog consistently, consider the VIP program. Learn more here.
Your health blog is not bringing in clients because you’re not targeting them
Who are you really writing for? Do you actually know? Or are you still at that stage where any client is a good client? We’ve all been there, but it’s not where you want to stay if you want a successful biz. You need to know your dream client inside out, and you need to target them.
Find out what topics interest those people, and write about them. Tired mums don’t care about sports nutrition, and athletes don’t care about healthy foods that will keep the kids quiet. Ok maybe SOME do, but those are the people who overlap into categories where the topic is relevant. And if that overlap isn’t your niche, you’re wasting a lot of time catering to the 1% of potential clients.
Your health blog is not bringing in clients because the title doesn’t attract them
It’s one thing to write a great article. It’s another to get people to click on them. People don’t know the solutions to their problems – they only know their problems. So if your title isn’t talking about that problem, people will keep scrolling.
Think about this: if you’re a woman with PCOS, and you don’t know much about what it is, which title would you click on first?
- Gut Flora, Insulin Resistance & Inflammation in PCOS
- Does PCOS Start In The Gut?
Both of these articles could be IDENTICAL, but one is far more relatable and it asks a question about the problem.
Think about what they think the problem is, not what you know the solution is.
Your health blog is not bringing in clients because your articles are hard to read
I understand. You want to sound educated, and you want to show that you know what you’re talking about. But frankly, most clients don’t care. Most clients care that you understand their problem, and you can give them results.
This doesn’t mean your articles can’t be evidence-based – I insist that they are! But remember that the everyday person is not used to reading academic literature. A good health blog is simple, but it’s also educational and actionable.
Your health blog is not bringing in clients because they don’t know the next step
I’ve gone over this many times, but I still see it – so I’m still going to say it. If your client doesn’t know what to do after reading your article, you will often lose them. They don’t know you offer services. You might just be a health blogger for all they know. They certainly don’t know if there’s a service you offer that suits that exact issue you’ve talked about.
Every single blog should have a call-to-action. No exceptions. Not every single one has to link to a booking page, but each one has to let a prospective client know what to do next.
Your health blog is not bringing in clients because you’re not sharing them
Articles on your blog are all well and good. But people aren’t going to find out about them if that’s where they stay. It’s time to get visible. Go forth and share your brilliant insights already!
Use the shiz out of social media platforms – it’s why businesses use them! Share them on your Facebook page. Link your blog to your Instagram, and mention it every few pics. Do an IG story when one goes live and direct people to that link. Send it out to your mailing list. Share it in groups. Find out if there are any places that your ideal client hangs out, and go share it there.
It doesn’t stop there. Articles are not one-hit-wonders. Reschedule them for 3 months time, and 6 months time. If you’re investing time into content, you want to repurpose it as much as possible.
And please, share it on your own profile. If you have people who are going to give you shit for what you write, they shouldn’t be on your friend list anyway. The best way to bring in clients is when they are already ‘warm’ clients – think friends of friends or family who have heard of you or seen your work before.
Your health blog is not bringing in clients because it takes time
It’s unlikely that you will publish your first blog, and people will rush in the door. Sorry to be the bearer of bad news. But it takes time for Google to pick up on your new articles. It takes time for you to sink into people’s brains. And it takes time to build up a following.
Think about the last time you paid online for a product or service from a new business. Did you do it the very first time that you saw the business, or did you ruminate over it? Did it keep popping up in your Facebook ads for weeks before you clicked the link? It takes time to build a buyer’s trust, and even more for a client.
Don’t give up.
The day that I wrote this, I had my GP call me out of the blue and ask if I saw nutrition clients. At almost the same time, I got a message from a Facebook friend asking if I could help him with his keto diet.
Do you know how much actual promotion of my nutrition services I have done in the last 3 months?
But how often I have been publishing nutrition articles for?
About 9 months straight of weekly articles, with only the occasional week missed.
So your health blog is not bringing in clients.
Instead of umming and ahhing, get help from a professional health writer. Book in a 1:1 session, and we’ll spend 45 minutes tweaking every aspect of your blog.
(see that? A perfect example of a call-to-action letting someone know where to go next if they want support!)