Blog
Running Out Of Content Ideas?
It’s always easy to create content at the start of the year. Your mind is fresh and full of great ideas to share with your prospective clients. But as we ease into the later part of the year, you might find yourself running out of content ideas.
Never fear: here are some strategies to get your brain flowing with content again.
Who Are You Really Writing For?
Every week, you sit down and write a blog. A few times each week, you share a status on your Facebook business page. But have you ever thought about who you are really writing for?
Today, I wanted to chat about who you might be targeting – and who you might like to target.
Passive Income – Is It Really That Easy?
The thought of making money while you sleep is pretty tempting. Many a business owner has been captured by the idea of passive income.
But is it as passive as it seems? Let’s look at passive income for a health practitioner.
Why Writing The Right Content Attracts The Right Clients
Many practitioners don’t realise the power of their content. They will just write about whatever topic comes to mind, or tick off a list of things they should write about. Sometimes they might cover very different topics to their area. But what I want every health professional to know is that writing the right content can attract the right clients.
Guest Blogs – Bringing Others In To Contribute
We’ve discussed guest blogging for other people. But another smart way to build up your content without too much effort is to invite others to contribute guest blogs to your site.
Today, we’ll look at the why, the how, and when it’s the right thing for you to do.
Guest Blogging For Your Health Biz
There is a lot of writing when it comes to running a health business. But one that you might not have considered is guest blogging for other businesses and practitioners.
Let’s have a look at the pros and cons, and how to use guest blogging as a tool for your biz.
Creating A Health Freebie That Supports Your Biz
Everyone loves a good health freebie. For your prospective client or reader, it gives them a chance to access some of your knowledge and expertise.
But why would you want a health freebie to give away, and how would it work? Let’s have a look at the concept of a freebie in detail.
How Long Should It Take To Write An Article?
Many practitioners cite lack of time as a reason why they can’t consistently create content. While it is true for many busy practitioners with multiple commitments, there may be another problem. In my experience, many are spending too long to create a single article! So let’s answer the question: how long should it take to write an article?
Social Media: How Often Should You Post For Your Health Biz?
It’s the world of technology these days. And as much as many of us want to fight it, it’s also a key component of marketing a biz. Social media is pretty much the top marketing option for many businesses, and with good reason.
What Should You Write About For A Health Blog?
If there’s one question I get asked every week, it’s ‘what should I write about for my blog?’ Many people think there’s a limited amount of topics to cover. Or others might think there’s too many to choose from!
The truth is, there are things that you should – and shouldn’t – write about.
Content Planning For 2018 – 6 Steps To Get Shiz Sorted
2018 has appeared out of nowhere! Although your clients might still be in holiday mode, it might be time for you to get planning. Content planning is one of the easiest ways to get yourself organised and sharing quality content.
Blog Overwhelm? 10 Tips To Get Back On Track
People will talk about a lot of topics when it comes to running your own health biz and creating content. But blog overwhelm is one that I think is flying under the radar. So let's dive into what it is, and how you can work around it.
Finding Great Health Writing Topics For Your Blog
When you're writing full-time for your job, it might seem easy to find topics. When you're a practitioner and business owner, it might be harder to come up with great ideas on the spot.
Call To Action Basics For Health Practitioner Blogs
A question that has come up recently is about using a call to action in blogs and other content. Many practitioners struggle with what to do and how to phrase it. So let's have a closer look at the call to action as a tool for your business.
The #1 Tool To Get Your Health Content Sorted
Health practitioners and healers all have different struggles when it comes to writing for and marketing their biz. But there's one tool that I recommend to every single practitioner and business I work with.
10 Health Writing Myths - Busted!
As a health writer, I come across health writing myths all the time. So I'm here to set the record straight on these myths, and what you can do about them.
SEO For Health Professionals: Yes or No?
When it comes to writing online, one thing trips up a lot of people: SEO. It's confusing and ever-changing. But is it something you need to worry about? Today, we look at SEO for health professionals, and what you should be doing.
Are You Visible To Your Prospective Clients?
When you first start your clinic, marketing seems easy. You just print up some business cards, and pop up a post on Facebook. Right? But the more you work towards a viable practice, the more you realise it might not be so easy. Many practitioners say that they spend heaps of time marketing. But the one thing they need to think about is how visible they are to their prospective clients.
3 Health Writing Tools That Make You Suck Less
It isn't always easy to write for the internet. The more you write, the more mistakes that are likely. Then there are things that you've always struggled to spell right (I always get caught up on 'sustenance'). Even if you write technically well, it might not be internet or Google-friendly. Here are 3 health writing tools that can help you navigate the world of writing for your health business.
3 Things Stalling Your Health Content Creation
As a health writer, I come across a lot of reasons why health practitioners don't create health content. But despite many different stories, excuses and explanations, I noticed that they come back to three big reasons.