50 Ways To Market A Practitioner Business
People don't believe me when I say there are 50+ ways to market a practitioner business, and there will be an option that suits anyone. So I decided to prove it to you all!
This list doesn't cover every option ever. I have tried to include a few paid options - but heaps of free options for those on a budget.
Some are quick, and others might take a little more time. There are options for people who love talking face to face, and options for those who would rather hide away.
Many of them are relevant to clinic work, but others can be used for any kind of prac-related business model.
So no matter who you are - there is an option here that can help you to market your practitioner business.
50 Ways To Market A Practitioner Business
Let's have a look at different ways you can market a practitioner business - no matter how you prefer to market yourself. PS - some categories overlap, so be sure to read them all!
In-person
Tell someone what you do when they ask
Share a relevant tip or fact during a conversation
Make an offer to someone in person who has a problem you can help with
Team up with another local business and offer a package
Build a local network where you can support each other and pass on business whenever possible
Let your clients know who you'd like to work with, and ask them to send any friends who fit that description along
Ask your clients to leave reviews or testimonials (if your association allows it)
Give someone a business card
Give someone a flyer about what you do
Put a special offer on flyers and leave them in places that your ideal clients might find them
With speaking
Do a workshop at your local community centre
Run a collaborative workshop with another business or practitioner
Do a cooking demonstration at a local event
Run a low-cost healthy cooking class
Speak at a small local event, like a council festival
Speak at a big event like MindBodySpirit
Take part in an online Summit that overlaps with your niche
Reach out to a non-profit that works with people you want to work with, and find ways to collaborate
Start your own podcast
Do a guest interview on someone else's podcast
With writing
Have a website that shares who you and what you do
Write an article on your website
Write a new article to use as a guest post on someone else's website
Rewrite an article to use as a guest post on someone else's website
Act as a media source for a news publication
Act as a media source for relevant magazines or websites
Write regular content for a website relevant to your niche
Write regular content for a magazine or news publication relevant to your niche
Publish a book for people in your niche
Have a mailing list and newsletter where you share tips and advice, along with offers
With social media
Have a profile/page on one or more social media channels
Comment on a post with some general advice if someone has a problem you can help with
Create a freebie that you can share across social media (and then link it to your mailing list)
Put an offer out on your Facebook page
Share tips on your Facebook page
Put up an offer in a Facebook group
Do a Facebook live about a relevant topic
Put an offer out on Instagram
Share a reel or TikTok on a topic you’re passionate about
Put an offer out on LinkedIn
Republish a popular article you've written on LinkedIn
Share videos via a YouTube channel and talk about what you love doing
Do a guest interview or collaboration vlog with another YouTuber
Invest in paid ads via social media (PS - I don't recommend doing this until you've nailed your niche and free marketing techniques!)
Other options
Create and sell a product line that ties in with your niche
Offer to collaborate with an influencer who falls within your ideal client
Create recipes for a program, publication or website
Hold a stall at a local market to share your services and/or products
Stick your branding on your car, clothes, or even get a tattoo with your logo (only if you're really committed!)
Should you use all of these ways to market a practitioner business?
No.
Don't be silly.
If you have time to do that, you're not working as a health practitioner. Even I can't market someone's business this many ways, even though it's my job to help practitioners market!
But if you did at least one of these things every week - you'd be marketing your business 50 times a year.
If you did one of these things DAILY (and remember, some of them take 30 seconds or less, and many can be pre-scheduled or pre-planned!), that's 365 chances to reach your ideal client. So don't ever tell me you can't market your business on the regular!
Don't even know where to start when it comes to marketing your business? I'm here to help.