We all have amazing ideas to share with people. But in this day and age, if you don’t optimise it for your reader, they might just scroll on past. The best content for reach is clickable content – but this doesn’t mean it has to be sleazy or click-bait!

You sit down, ready to churn out some high-quality content for your readers. And suddenly – writer's block hits. All of your best intentions have come to nothing!

Even as a health writer, I hit writer's block sometimes. So today, I want to share with you some of the tips I teach my 1:1 clients to bust through the block.

It’s always easy to create content at the start of the year. Your mind is fresh and full of great ideas to share with your prospective clients. But as we ease into the later part of the year, you might find yourself running out of content ideas.

Never fear: here are some strategies to get your brain flowing with content again.

Every week, you sit down and write a blog. A few times each week, you share a status on your Facebook business page. But have you ever thought about who you are really writing for?

Today, I wanted to chat about who you might be targeting – and who you might like to target.

Many practitioners don’t realise the power of their content. They will just write about whatever topic comes to mind, or tick off a list of things they should write about. Sometimes they might cover very different topics to their area. But what I want every health professional to know is that writing the right content can attract the right clients.

We’ve discussed guest blogging for other people. But another smart way to build up your content without too much effort is to invite others to contribute guest blogs to your site.

Today, we’ll look at the why, the how, and when it’s the right thing for you to do.

Many practitioners cite lack of time as a reason why they can’t consistently create content. While it is true for many busy practitioners with multiple commitments, there may be another problem. In my experience, many are spending too long to create a single article! So let’s answer the question: how long should it take to write an article?

If there’s one question I get asked every week, it’s ‘what should I write about for my blog?’ Many people think there’s a limited amount of topics to cover. Or others might think there’s too many to choose from!

The truth is, there are things that you should – and shouldn’t – write about.

When you're writing full-time for your job, it might seem easy to find topics. When you're a practitioner and business owner, it might be harder to come up with great ideas on the spot.

As a health writer, I come across health writing myths all the time. So I'm here to set the record straight on these myths, and what you can do about them.

It isn't always easy to write for the internet. The more you write, the more mistakes that are likely. Then there are things that you've always struggled to spell right (I always get caught up on 'sustenance'). Even if you write technically well, it might not be internet or Google-friendly. Here are 3 health writing tools that can help you navigate the world of writing for your health business.

As a health writer, I come across a lot of reasons why health practitioners don't create health content. But despite many different stories, excuses and explanations, I noticed that they come back to three big reasons.

It would amazing if you could outsource your writing for your health business. But maybe you're not at that stage. Maybe you're just starting, or maybe you're not sure if it's worthwhile. In this case, you don't have to give up altogether. Instead, there are a few ways that you can improve your blog without outsourcing it outright.

As a health practitioner, you want to educate your clients. One of the easiest ways is to write a good health blog on a regular basis. But how can you ensure that what you're writing is interesting? There are a few key elements that make up a quality blog.

As a health writer, I read a lot of blogs on health. And I see the same blogging mistakes being made over and over. They are really simple mistakes, but they make a big impact. In fact, they might be the difference between a client booking in and walking away. So if you want to avoid blogging mistakes that are sabotaging your business, read on.