It's a new year, and many of us are looking for ways to make business easier. We're looking for that elusive work-life balance, but we also want our businesses to BOOM! As a health practitioner, one of the most essential marketing tools for your business is your content. Creating health content can seem overwhelming, but there are ways to make it easy, or even fun!

As a health practitioner, you want to be writing regular content. But you might be finding that your content is a bit hit-and-miss. So what articles do prospective clients want to read?

Many practitioners struggle to think of topics for regular blogs. If you have a specific niche, you might struggle even more. But I believe that there are unlimited health article topics in the mind of every passionate health professional.

If you're considering a career in health writing, you might have started with the basics. You might even have your first paying clients. But there is more to the business than getting money for your writing skills. There are a handful of traits you'll need to succeed as a health writer.

Recently, I conducted a poll to see how long it would take health practitioners to write and publish 4 articles each month. Of those that responded, 28% of them would take between 6-8 hours. Nearly half of them would take more than 8 hours. But when you're running a business, sinking 6, 8 or more hours into ONE avenue of marketing is simply too long. Because of this, many health practitioners are not able to write articles as often as they'd like.

As a health writer, one of the most frequently asked questions I get is about how to find paid health writing work.

I have to be completely honest. Health writing is something I fell into. I never went into it with the intention of making it a career, and it took me a long time to get paid well for the work that I do. But maybe you're a little savvier than me.

Every modality has its own strengths and weaknesses. Nutritionists have some fantastic qualities, and the right content will showcase these. Here are some tips on how to write a nutrition article that will support your biz and your reputation as a health expert.

As the world of wellness booms, so does the demand for health writers. Many practitioners graduate and figure out that full-time clinic isn't for them, and turn to health writing as an alternative. But should you become a health writer, and how the hell do you do it?

As a health practitioner, you have a lot going on. You’re a biz owner, but you also have to juggle your admin, your legals, your ongoing education and your marketing. So you might not have time to write fresh content every time you wish you could! The good news is, there are ways to recycle health content so that you can get 5 or more uses out of the one blog!

When you're writing health content, things can go wrong. Whether it's for your blog, an ebook or another project, there are times when you're doing just fine, and others where you struggle. But how do you know when it's time to get some help?

We all have amazing ideas to share with people. But in this day and age, if you don’t optimise it for your reader, they might just scroll on past. The best content for reach is clickable content – but this doesn’t mean it has to be sleazy or click-bait!

You sit down, ready to churn out some high-quality content for your readers. And suddenly – writer's block hits. All of your best intentions have come to nothing!

Even as a health writer, I hit writer's block sometimes. So today, I want to share with you some of the tips I teach my 1:1 clients to bust through the block.