Blog
5 Mistakes You’re Making with Your Niche
One of the most common topics health practitioners ask me about is niche. But although it seems that most practitioners are aware of the idea of a niche, I still see them making the same mistakes over and over again.
What To Share With Your Followers (When You Have No Effin Clue)
Do you get stuck when it comes to what to share with your followers? We all get a little writer's block every now and then when it comes to content creation. But if you find yourself constantly struggling to come up with ideas of what to share with your followers, these tips might get you inspired.
Get Your Marketing Back On Track With These 5 Steps
So you fell off the marketing wagon for a week... or a month... or a whole quarter. You can't change the past, but you do know you need to get your marketing back on track.
When you fall out of a rhythm with marketing, it can be a struggle to find it again. But not to worry - I've pulled together 5 simple steps to get back on track and get consistent with your marketing again.
How To Stay Consistent With Marketing When You Feel Like Crap
Some days, marketing feels like too much hard work. Hell, marketing is my baby, and I still feel blah about it sometimes! The problem is - you know that you need to stay consistent with marketing your business.
But what on earth are you supposed to do when even sitting down to look at your marketing plan feels draining?
How To Create Consistent Content
Do you struggle to create consistent content? This is one of the biggest issues I hear health practitioners facing!
But the good news is there are ways to stay consistent with your content - across social media, blogs, newsletters and more.
The even better news is that it doesn't have to mean hours of marketing every single week!
One Reason Why Your Dream Clients Aren’t Booking In
So you've set yourself up as a practitioner with your clinic space, your supplies and your business cards. But your dream clients aren't booking in with you.
Where are they?
Is it that you're just not good enough as a praccie?
Do you need to do further workshops and trainings in specialised techniques and areas?
How To Connect With Your Dream Clients
Are you struggling to connect with your dream clients? Do the 'wrong fit' people keep walking in your door - or is there no one walking in at all?
Does it feel like whenever you share something, you're shouting into an empty room? Or are people seeing what you're sharing, but really not seeming to get it?
There is a solution.This is how you can connect with your dream clients.
My First Clinic Failed. Here Are 3 Business Lessons I Learned
When you hear practitioners talk about their clinic experience, you hear the highs and the success stories. What you don't often hear is the failures. But I'm the first to admit that my first go at running a business was a disaster. But I did learn an important business lesson or two along the way!
Showing Up Online When Disaster Strikes - My Marketing Advice
Showing up online when disaster strikes - my take on the Aussie bushfires pug dog wrapped in brown blanket on white surface
Unless you've been living under a rock with zero social media, you'd be aware of the current bushfire crisis here in Australia. Showing up online can feel anywhere between uncomfortable and unbearable for many of us right now.
How To Automate Marketing For The Holiday Season
It's nearly the end of the year, which probably means a good break for you. But if you don't want to scramble for clients in the new year, you want to automate marketing over the holidays.
The good news is that technology makes it easy to do just that! So let's take a look at how to put your marketing on autopilot for a few weeks.
3 Reasons Why Clients Aren't Booking In With You
Is your booking calendar looking empty and lonely? Has it been a few hours, a few days or even a few weeks since you had a good run of clients? You're probably wondering why clients aren't booking in with you.
I come across health practitioners that struggle with this all the time. In 95% of cases, the problem lies in one (or more) of these three areas.
50 Ways To Market A Practitioner Business
People don't believe me when I say there are 50+ ways to market a practitioner business, and there will be an option that suits anyone. So I decided to prove it to you all!
This list doesn't cover every option ever. I have tried to include a few paid options - but heaps of free options for those on a budget.
How I'm Creating Consistent Income In My Business
Over September and October, I had my best income month in my business. But how do you go from an amazing month of income to creating consistent income?
To be honest, it's still something that I'm playing with and finding what works for me. But I thought I'd share the steps I'm going to take to make sure that I keep hitting a similar level of income through 2020 and beyond.
How I Had My Best Income Month In Biz When My Life Fell Apart
Many of us hold the belief that we can only make good money when we're at our peak. But recently, I had my best income month right after my personal life fell completely to pieces.
So how did I do it? What is the secret formula for succeeding in business even when life gets tough?
How To Market A Healing Business Without Feeling Icky
Working as a practitioner or healer? Not a big fan of selling your services? Let's face it - it can feel tricky to market a healing business without feeling like a used-car salesman.
Recently, as part of the Heart-Centred Business Summit, I ran a free training on how to market a healing business without feeling icky. You can watch it below if you prefer video, but I thought I'd share some of the top takeaways right here on the blog.
How To Market Using Facebook Groups - A Practitioner's Guide
Have you tried to market using Facebook groups, only to hear crickets in response? If you're not a confident marketer, Facebook groups can feel intimidating. But there are some ways to use them to your advantage without feeling spammy or pushy.
Why You Need A Mailing List As A Practitioner
When you start up your clinic, a mailing list might be low on your list of priorities. But let me tell you - the earlier you create yours, the better.
In my books, having a list you can send out newsletters and emails to is non-negotiable for your marketing. Let me tell you why.
Selling Vs Offering - The Mindset Shift That Makes Marketing A Breeze
Practitioners often feel uncomfortable when it comes to marketing. A lot of the time, it comes down to a difference in perspective - which I refer to as selling vs offering.
Are You Afraid Of Being A Health Expert?
Among health practitioners, I've noticed a common trend. Many of us are afraid of being a health expert - even though that's what we are!
There are many reasons for this. Some of it is about the subtlety of knowing we're never going to know everything about the human body. But for others, it can be a fear-based mindset that can hold us back from becoming visible and showing up as the best practitioner possible.
How To Build Your Network To Support Your Business And Sanity
Being your own boss can be a lonely world, even when you get to work with clients. That's why one of the most important steps to take as a practitioner is to build your network.
Your connections may be essential for supporting your business. But more importantly, they will also support your sanity